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Had real great experience at store. Samuel was very helpful and attentive and worked well with me to get the furnitur...
Very professional service!!! Special thanks to Mo & Samuel I told them what I wanted and was ready to buy that day. D...
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Shop Amazing Products at the Best Prices!
Shop Amazing Products at the Best Prices!

Consumer Choice

Shop the Consumer Choice collection at Furniture Center in Merrillville, IN. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Merrillville to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Merrillville, IN area. Financing options available.

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  • Save 23% Save %
    $2,001.08
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    $1,539.29
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    $1,539.29

    Next-Gen DuraPella Power Reclining Sectional Sofa

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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    $2,001.08
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    $1,539.29
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    $1,419.32
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    $1,419.32

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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    $1,845.12
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    $1,419.32
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    $1,230.66
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    $1,230.66

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $1,599.86
    $1,599.86 - $1,599.86
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    $1,230.66
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    $1,230.66
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    $2,858.87 - $3,717.91
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    $2,199.13 - $2,859.93
    $2,199.13 - $2,859.93
    $2,199.13

    Next-Gen DuraPella Power Reclining Sectional

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

    View full details
    $2,858.87 - $3,717.91
    $2,858.87 - $3,717.91
    $2,858.87
    $2,199.13 - $2,859.93
    $2,199.13 - $2,859.93
    $2,199.13
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    $1,071.60 - $2,204.81
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    $1,071.60
    $824.31 - $1,696.01
    $824.31 - $1,696.01
    $824.31

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,071.60 - $2,204.81
    $1,071.60 - $2,204.81
    $1,071.60
    $824.31 - $1,696.01
    $824.31 - $1,696.01
    $824.31
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    $3,444.97 - $3,600.94
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    $3,444.97
    $2,649.98 - $2,769.95
    $2,649.98 - $2,769.95
    $2,649.98

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

    View full details
    $3,444.97 - $3,600.94
    $3,444.97 - $3,600.94
    $3,444.97
    $2,649.98 - $2,769.95
    $2,649.98 - $2,769.95
    $2,649.98
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    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
    $1,696.01 - $1,696.01
    $1,696.01

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

    View full details
    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
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    $1,696.01
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    Next-Gen DuraPella Power Reclining Sofa image
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    $2,790.94
    $2,790.94 - $2,790.94
    $2,790.94
    $2,146.88
    $2,146.88 - $2,146.88
    $2,146.88

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture

    This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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    $2,790.94
    $2,790.94 - $2,790.94
    $2,790.94
    $2,146.88
    $2,146.88 - $2,146.88
    $2,146.88
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    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
    $1,696.01 - $1,696.01
    $1,696.01

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
    $1,696.01 - $1,696.01
    $1,696.01
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    $2,204.81 - $2,790.94
    $2,204.81 - $2,790.94
    $2,204.81
    $1,696.01 - $2,146.88
    $1,696.01 - $2,146.88
    $1,696.01

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,204.81 - $2,790.94
    $2,204.81 - $2,790.94
    $2,204.81
    $1,696.01 - $2,146.88
    $1,696.01 - $2,146.88
    $1,696.01
    Save up to 23% Save %
  • Save 23% Save %
    $1,071.60
    $1,071.60 - $1,071.60
    $1,071.60
    $824.31
    $824.31 - $824.31
    $824.31

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

    View full details
    $1,071.60
    $1,071.60 - $1,071.60
    $1,071.60
    $824.31
    $824.31 - $824.31
    $824.31
    Save 23% Save %
  • Product image
    Next-Gen DuraPella Power Recliner image
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    $1,910.52
    $1,910.52 - $1,910.52
    $1,910.52
    $1,469.63
    $1,469.63 - $1,469.63
    $1,469.63

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,910.52
    $1,910.52 - $1,910.52
    $1,910.52
    $1,469.63
    $1,469.63 - $1,469.63
    $1,469.63
    Save 23% Save %
  • Save 23% Save %
    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
    $1,696.01 - $1,696.01
    $1,696.01

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

    View full details
    $2,204.81
    $2,204.81 - $2,204.81
    $2,204.81
    $1,696.01
    $1,696.01 - $1,696.01
    $1,696.01
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    $1,030.09
    $1,030.09 - $1,030.09
    $1,030.09
    $792.38
    $792.38 - $792.38
    $792.38

    Next-Gen Durapella Power Lift Recliner

    Ashley Furniture

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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    $1,030.09
    $1,030.09 - $1,030.09
    $1,030.09
    $792.38
    $792.38 - $792.38
    $792.38
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    $4,409.64 - $6,320.16
    $4,409.64 - $6,320.16
    $4,409.64
    $3,392.03 - $4,861.66
    $3,392.03 - $4,861.66
    $3,392.03

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

    View full details
    $4,409.64 - $6,320.16
    $4,409.64 - $6,320.16
    $4,409.64
    $3,392.03 - $4,861.66
    $3,392.03 - $4,861.66
    $3,392.03
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    $5,581.89 - $7,786.70
    $5,581.89 - $7,786.70
    $5,581.89
    $4,293.76 - $5,989.77
    $4,293.76 - $5,989.77
    $4,293.76

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

    View full details
    $5,581.89 - $7,786.70
    $5,581.89 - $7,786.70
    $5,581.89
    $4,293.76 - $5,989.77
    $4,293.76 - $5,989.77
    $4,293.76
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    $311.92
    $311.92 - $311.92
    $311.92
    $239.94
    $239.94 - $239.94
    $239.94

    SimpleJoy Ottoman

    Ashley Furniture

    This oversized accent ottoman is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature ...

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    $311.92
    $311.92 - $311.92
    $311.92
    $239.94
    $239.94 - $239.94
    $239.94
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    $1,607.40
    $1,607.40 - $1,607.40
    $1,607.40
    $1,236.46
    $1,236.46 - $1,236.46
    $1,236.46

    SimpleJoy 3-Piece Sectional w/ Chaise

    Ashley Furniture

    This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...

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    $1,607.40
    $1,607.40 - $1,607.40
    $1,607.40
    $1,236.46
    $1,236.46 - $1,236.46
    $1,236.46
    Save 23% Save %

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Center (Merrillville, IN) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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