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Consumer Choice
Shop the Consumer Choice collection at Furniture Center in Merrillville, IN. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Merrillville to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Merrillville, IN area. Financing options available.
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Original price $1,030.09Original price $1,030.09 - Original price $1,030.09Original price $1,030.09Current price $792.38$792.38 - $792.38Current price $792.38
Strawbill Power Lift Recliner
Ashley FurnitureEnjoy comfort to the max in this power lift recliner. It fully reclines for relaxing or snoozing, and then eases you upright and back on your feet ...
View full detailsOriginal price $1,030.09Original price $1,030.09 - Original price $1,030.09Original price $1,030.09Current price $792.38$792.38 - $792.38Current price $792.38Save 23% -
Original price $1,143.27Original price $1,143.27 - Original price $1,143.27Original price $1,143.27Current price $879.44$879.44 - $879.44Current price $879.44
Stoneland Reclining Sofa
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this reclining sofa delivers both with ease. Its high-performance...
View full detailsOriginal price $1,143.27Original price $1,143.27 - Original price $1,143.27Original price $1,143.27Current price $879.44$879.44 - $879.44Current price $879.44Save 23% -
Original price $1,143.27Original price $1,143.27 - Original price $1,143.27Original price $1,143.27Current price $879.44$879.44 - $879.44Current price $879.44
Stoneland Reclining Loveseat with Console
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this reclining loveseat with console delivers both with ease. Its...
View full detailsOriginal price $1,143.27Original price $1,143.27 - Original price $1,143.27Original price $1,143.27Current price $879.44$879.44 - $879.44Current price $879.44Save 23% -
Original price $830.12Original price $830.12 - Original price $830.12Original price $830.12Current price $638.55$638.55 - $638.55Current price $638.55
Stoneland Recliner
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this rocker recliner delivers both with ease. Its high-performanc...
View full detailsOriginal price $830.12Original price $830.12 - Original price $830.12Original price $830.12Current price $638.55$638.55 - $638.55Current price $638.55Save 23% -
Original price $1,430.04Original price $1,430.04 - Original price $1,430.04Original price $1,430.04Current price $1,100.03$1,100.03 - $1,100.03Current price $1,100.03
Stoneland Power Reclining Sofa
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this power reclining sofa delivers both with ease. Its high-perfo...
View full detailsOriginal price $1,430.04Original price $1,430.04 - Original price $1,430.04Original price $1,430.04Current price $1,100.03$1,100.03 - $1,100.03Current price $1,100.03Save 23% -
Original price $1,430.04Original price $1,430.04 - Original price $1,430.04Original price $1,430.04Current price $1,100.03$1,100.03 - $1,100.03Current price $1,100.03
Stoneland Power Reclining Loveseat with Console
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this power reclining loveseat delivers both with ease. Its high-p...
View full detailsOriginal price $1,430.04Original price $1,430.04 - Original price $1,430.04Original price $1,430.04Current price $1,100.03$1,100.03 - $1,100.03Current price $1,100.03Save 23% -
Original price $2,286.56 - Original price $3,831.07Original price $2,286.56 - Original price $3,831.07Original price $2,286.56$1,758.89 - $2,946.98$1,758.89 - $2,946.98Current price $1,758.89
Stoneland Living Room Set
Ashley FurnitureFor those that love the cool look of leather but long for the warm feel of fabric, this reclining sofa, reclining loveseat and rocker recliner deli...
View full detailsOriginal price $2,286.56 - Original price $3,831.07Original price $2,286.56 - Original price $3,831.07Original price $2,286.56$1,758.89 - $2,946.98$1,758.89 - $2,946.98Current price $1,758.89Save up to 23% -
Original price $970.98Original price $970.98 - Original price $970.98Original price $970.98Current price $746.91$746.91 - $746.91Current price $746.91
Stoneland Power Recliner
Ashley FurnitureFor those who love the cool look of leather but long for the warm feel of fabric, this power rocker recliner delivers both with ease. Its high-perf...
View full detailsOriginal price $970.98Original price $970.98 - Original price $970.98Original price $970.98Current price $746.91$746.91 - $746.91Current price $746.91Save 23% -
Original price $881.66Original price $881.66 - Original price $881.66Original price $881.66Current price $678.20$678.20 - $678.20Current price $678.20
Starganza Power Lift Recliner
Ashley FurnitureBlending beautiful style and comfort, this power lift recliner does all the work for you. The gentle lift-and-tilt feature eases you to your feet f...
View full detailsOriginal price $881.66Original price $881.66 - Original price $881.66Original price $881.66Current price $678.20$678.20 - $678.20Current price $678.20Save 23% -
Original price $940.80Original price $940.80 - Original price $940.80Original price $940.80Current price $723.69$723.69 - $723.69Current price $723.69
Snowfield Power Lift Recliner
Ashley FurnitureUnparalleled relaxation, at an affordable price. This power lift recliner prioritizes your living room lounging must-haves. Its one-touch control m...
View full detailsOriginal price $940.80Original price $940.80 - Original price $940.80Original price $940.80Current price $723.69$723.69 - $723.69Current price $723.69Save 23% -
Original price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...
View full detailsOriginal price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01Save 23% -
Original price $2,790.94Original price $2,790.94 - Original price $2,790.94Original price $2,790.94Current price $2,146.88$2,146.88 - $2,146.88Current price $2,146.88
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureThis sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...
View full detailsOriginal price $2,790.94Original price $2,790.94 - Original price $2,790.94Original price $2,790.94Current price $2,146.88$2,146.88 - $2,146.88Current price $2,146.88Save 23% -
Original price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01Save 23% -
Original price $2,204.81 - Original price $2,790.94Original price $2,204.81 - Original price $2,790.94Original price $2,204.81$1,696.01 - $2,146.88$1,696.01 - $2,146.88Current price $1,696.01
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,204.81 - Original price $2,790.94Original price $2,204.81 - Original price $2,790.94Original price $2,204.81$1,696.01 - $2,146.88$1,696.01 - $2,146.88Current price $1,696.01Save up to 23% -
Original price $1,071.60Original price $1,071.60 - Original price $1,071.60Original price $1,071.60Current price $824.31$824.31 - $824.31Current price $824.31
Next-Gen DuraPella Power Recliner
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...
View full detailsOriginal price $1,071.60Original price $1,071.60 - Original price $1,071.60Original price $1,071.60Current price $824.31$824.31 - $824.31Current price $824.31Save 23% -
Original price $1,910.52Original price $1,910.52 - Original price $1,910.52Original price $1,910.52Current price $1,469.63$1,469.63 - $1,469.63Current price $1,469.63
Next-Gen DuraPella Power Recliner
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,910.52Original price $1,910.52 - Original price $1,910.52Original price $1,910.52Current price $1,469.63$1,469.63 - $1,469.63Current price $1,469.63Save 23% -
Original price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01
Next-Gen DuraPella Power Recliner
Ashley FurnitureThis sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...
View full detailsOriginal price $2,204.81Original price $2,204.81 - Original price $2,204.81Original price $2,204.81Current price $1,696.01$1,696.01 - $1,696.01Current price $1,696.01Save 23% -
Original price $1,030.09Original price $1,030.09 - Original price $1,030.09Original price $1,030.09Current price $792.38$792.38 - $792.38Current price $792.38
Next-Gen Durapella Power Lift Recliner
Ashley FurnitureThis power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...
View full detailsOriginal price $1,030.09Original price $1,030.09 - Original price $1,030.09Original price $1,030.09Current price $792.38$792.38 - $792.38Current price $792.38Save 23% -
Original price $4,409.64 - Original price $6,320.16Original price $4,409.64 - Original price $6,320.16Original price $4,409.64$3,392.03 - $4,861.66$3,392.03 - $4,861.66Current price $3,392.03
Next-Gen DuraPella Living Room Set
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...
View full detailsOriginal price $4,409.64 - Original price $6,320.16Original price $4,409.64 - Original price $6,320.16Original price $4,409.64$3,392.03 - $4,861.66$3,392.03 - $4,861.66Current price $3,392.03Save up to 23% -
Original price $5,581.89 - Original price $7,786.70Original price $5,581.89 - Original price $7,786.70Original price $5,581.89$4,293.76 - $5,989.77$4,293.76 - $5,989.77Current price $4,293.76
Next-Gen DuraPella Living Room Set
Ashley FurnitureThis sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...
View full detailsOriginal price $5,581.89 - Original price $7,786.70Original price $5,581.89 - Original price $7,786.70Original price $5,581.89$4,293.76 - $5,989.77$4,293.76 - $5,989.77Current price $4,293.76Save up to 23% -
Original price $401.22Original price $401.22 - Original price $401.22Original price $401.22Current price $308.63$308.63 - $308.63Current price $308.63
Nerviano Recliner
Ashley FurnitureIndulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...
View full detailsOriginal price $401.22Original price $401.22 - Original price $401.22Original price $401.22Current price $308.63$308.63 - $308.63Current price $308.63Save 23% -
Original price $599.92Original price $599.92 - Original price $599.92Original price $599.92Current price $461.48$461.48 - $461.48Current price $461.48
McGann Recliner
Ashley FurnitureRock the cool look of leather and the warm feel of fabric with this rocker recliner. Sporting sumptuously thick cushioning, fashion-forward jumbo s...
View full detailsOriginal price $599.92Original price $599.92 - Original price $599.92Original price $599.92Current price $461.48$461.48 - $461.48Current price $461.48Save 23% -
Original price $544.58Original price $544.58 - Original price $544.58Original price $544.58Current price $418.91$418.91 - $418.91Current price $418.91
Man Fort Recliner
Ashley FurnitureRoll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-ro...
View full detailsOriginal price $544.58Original price $544.58 - Original price $544.58Original price $544.58Current price $418.91$418.91 - $418.91Current price $418.91Save 23% -
Original price $1,529.42Original price $1,529.42 - Original price $1,529.42Original price $1,529.42Current price $1,176.48$1,176.48 - $1,176.48Current price $1,176.48
Leesworth Power Reclining Sofa
Ashley FurnitureFocus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...
View full detailsOriginal price $1,529.42Original price $1,529.42 - Original price $1,529.42Original price $1,529.42Current price $1,176.48$1,176.48 - $1,176.48Current price $1,176.48Save 23%
Pickup / Delivery
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Furniture Center (Merrillville, IN) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.